Your business will never increase in value without growth and development. But business growth does not happen accidentally; it’s the result of a business growth strategy that includes key strategic initiatives.

Most small companies have plans to grow their business and increase sales and profits. However, there are certain methods companies must use for implementing a growth marketing strategy. The method a company uses to expand its business is largely depending on its financial situation, the competition and even country regulations.

At e Impact, we help companies and institutions establish a successful business development strategy.

There are four basic growth strategies you can employ to expand your business: market penetration, market expansion, product development, diversification and acquisition.

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finance strategy

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  • Market Penetration

In order to grow your market share, to increase your sales on existing products and services in existing markets, we help you increase advertising, promotion and distribution support, or decrease a pricing, to attract customers and also ensure that your current customers keep purchasing your products and services away from the competition.

  • Market Expansion

e Impact will help you set a market development strategy to explore new markets and increase sales of your existing products and services. This can be done though market study analysis to see if the company’s offering is suitable for the new market or need adjustment. As well as to grow the existing market.

  • Product development

Launching new products or services in existing markets, can extend the offer you propose to current customers, and therefore increase their turnover and sales.

We help you develop new products mainly through research and development, acquisition of rights to produce others’ products, reselling other companies’ product based on reselling agreement, rebranding existing products after some enhancement.

  • Diversification

Our marketing and sales consultants will help you launch new products and services in new markets, through a business development strategy including the marketing of new products and services in a new market (unexplored so far).

Diversification is quite risky, but we’ll help you set and implement the right approach.

  • Acquisition

In acquisition, a company purchases another company to expand its operations, its product line or enter a new market, as the products and the market are already established. We help you follow the right acquisition strategy to expand your activities in new markets, especially that acquisitions require a significant investment.

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